Born and raised in Austria, I now split my time between Vienna and Los Angeles, living with my husband, a photographer, and our little rescue dog. Two cities that have shaped not only my work, but also my understanding of people, decisions and the way lives and businesses are built.

My professional path began in economics, business administration and public relations, leading me into consulting and advisory work in 2003.

What started as a focus on communication and corporate positioning gradually expanded into working closely with companies and founders on strategy, transformation and growth. Over time, I became increasingly interested not only in how businesses are communicated, but in how they are structured, financed and sustained over the long term, how today’s decisions shape stability, freedom and opportunity in the future.

This naturally expanded my work into a broader advisory focus, where business strategy and financial thinking are closely interconnected. I support clients not only in strategic direction and development, but also in creating clarity around long-term financial structure, ownership and decision-making that supports sustainable growth.

Working across corporate environments, entrepreneurial projects and boutique advisory work, I have supported clients through moments of change, expansion and complexity, often in situations where too many options exist, but no clear path forward feels stable enough to act on. My role in these moments is to reduce noise, structure thinking and make decisions feel executable again.

Along the way, I noticed a recurring dynamic in my work with women and female entrepreneurs: a very specific tension between ambition, responsibility and clarity in both their personal and business decisions. This is where the idea for MYLANE emerged, an advisory framework designed to support women in leadership and transition phases in aligning identity, direction and execution in a structured and grounded way.

Today, I work as a trusted strategic advisor for founders, owners and decision-makers navigating wealth, business and long-term growth.

My work sits at the intersection of wealth advisory, business advisory and fractional executive support. I support private clients and entrepreneurs in building long-term financial clarity and structure, work with companies on positioning, structure and strategic development in phases of growth or realignment, and act as an embedded strategic partner for founders and leadership teams in complex environments where clarity, prioritisation and execution are critical.

What defines my work most is not only strategic perspective, but the way I work with people: highly personal, deeply trusted and grounded in integrity. Especially when it comes to financial decisions, ownership structures and internal business dynamics, discretion, clarity and trust are non-negotiable foundations of every engagement.

Across all my work, the intention remains the same: to support better decisions in moments where they matter most.

Perspective changes decisions. Decisions shape value.