Born and raised in Austria, I now split my time between vibrant Los Angeles and charming Vienna, living with my husband, a talented photographer, and our beloved rescue dog. From these two inspiring cities, I empower women across Europe and the U.S. to lead boldly, thrive in their careers, and embrace their unique strengths.

With a foundation in economics, business administration, and a master’s in public relations, I’ve been guiding clients since 2003 to navigate change and achieve their goals. Over two decades, I’ve worked as a communications consultant, corporate advisor, entrepreneur, and boutique agency owner, delivering impactful results for businesses of all sizes and industries. From leading award-winning projects and IPOs to building brands and fostering a global network, my proudest achievement is seeing the success and smiles of my clients. I’m passionate about empowering clients to break barriers, build meaningful connections, and achieve lasting success.

At some point, I realized my true passion wasn’t just supporting brands and businesses — it was putting people, especially women at the heart of my work. Today, I work remotely as a consultant for women-owned small and medium-sized businesses and as a certified systemic transformational coach. I help women professionals and entrepreneurs tackle challenges, find clarity - their lane in life - and create fulfilling, balanced lives. I’m especially devoted to mentoring young women, helping them grow, thrive, and confidently embrace their unique journeys. Together, we navigate obstacles, celebrate wins, and build each other up—because when women rise, we all rise.

I created the MYLANE formula — a transformative process guiding women through identity, purpose, transformation, and performance. Over 20 years of professional experience, I’ve learned one essential truth: lasting success, growth, and happiness start with reconnecting to yourself. Whether you’re an individual or running a business, you should understanding your true self and your purpose at any point in your life. That’s why I always start with the question: Who are you, and what truly drives you? Only those who can answer this question for themselves can achieve real change and thus also achieve better performance. Through this journey, I empower women to uncover their strengths, align with their purpose, and thrive — in life, work, and beyond.

Throughout my life, I’ve experienced how society often pushes women to play second fiddle, stay in the background, or settle for less. Like many, I internalized these limiting beliefs, feeling as though my ambition and drive — qualities celebrated in men — were unwelcome. Even those closest to me, often unknowingly, made me feel small, urging me to play it safe and stay out of the spotlight.

But I knew deep down that I deserved more. Through nearly a decade of self-work and guidance from experts, I reclaimed my power, found my confidence, and defined my lane in life — one that I now drive with pride and purpose. Today, I’m happy in my personal life and thriving in my professional life because I embraced who I truly am.

As a consultant and systemic coach, I empower women to do the same — to define their own lane, on their own terms, and walk it with boldness and confidence. It’s your time to lead, to thrive, and to unapologetically take your place in the front row.

Let’s create your lane together!